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Publisher: Informa. 200+ pages
Price: £695.00

Strategic Focus on Retail Outlet Banking
Key points: International case studies, input from leading industry figures, graphs/tables/charts, 200+ pages. The report contains seven case studies.

A comprehensive reference and planning guide for companies wishing to udnerstand and leverage the retail outlet channel successfully.

To fully understand the rationale for retail outlet banking today, and to grasp how its effectiveness can be leveraged for the future, the channel must be viewed within the context of the full range of retail financial services delivery tools.

Additionally, we must look beyond retail banking to the larger framework of market dynamics and business challenges faced by banking companies¹ chief executives and senior management teams ‹ and their competitors.We must be aware of the strategies, technologies, skills, focus and commitment they are employing to achieve competitive advantage.

Contents

Chapter 1: The competitive threat to retail banking
Chapter 2: Staffing & Training
Chapter 3: Channel Management
Chapter 4: Branch Design
Chapter 5: Technology
Chapter 6: Marketing
Chapter 7: Measuring Success
Chapter 8: The future

Case studies


 

 

 

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