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Strategic Focus on Brand Strategy in Retail Financial Services

Executive brief

“Banks are trying to develop better brands,” said The Economist in July 1999. “About time too.”

Brand strategy has historically never been high on the agenda of many retail financial service (RFS) organisations; there was no need. Consumer choice in the market was relatively limited and consumers largely remained loyal to their provider usually through inertia rather than active choice, but as long as they stayed, who cared about the reason?"

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Strategic Focus on Increasing Customer Loyalty and Profitability in Retail Financial Services

This report examines the current focus on customer relationship management (CRM) in the retail financial sector. It aims to understand the rationale, to describe the changes that CRM will bring to the organisation, and to highlight the risks and returns. The 9 chapters and 14 case studies analyse and demonstrate many of the challenges and returns of implementing CRM.

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E-Commerce in Retail Banking

Executive brief:

This report examines the impact of electronic commerce (e-commerce) on retail banks. Its 9 chapters and 11 case studies define e-commerce, analyse the legislative and technological developments that govern its future evolution, and assess the extent to which retail banks should adopt e-commerce strategies and how they should do so. The report includes several series of action points for readers with executive responsibilities.

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Strategic Focus on The Impact of EMU on Corporate Banks and their Customers

Executive brief

This report describes and explains a range of effects on corporate banks and their customers resulting from European Economic and Monetary Union (EMU). Its 10 chapters and 9 case studies analyse and illustrate these impacts in practical terms, including several action checklists for readers with executive responsibilities.

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Strategic Focus on European Hedge Funds

The executive brief will set the context and thus also establish the rationale for the European Hedge Funds report, before extracting highlights from each chapter and drawing some conclusions.

The global hedge fund industry is dominated by America: the largest funds are American, the majority of funds by number are in America and a large part of the money invested comes from American investors. Europe has traditionally been seen solely as a source of funds for American hedge fund managers. Wealthy European investors, whose money had been managed out of Switzerland, got involved at an early stage in the Quantum and Tiger funds and there has been increasing involvement in hedge funds ever since. The European-based hedge funds have been something of a side-show to the main event in the United States. They were small in number and in assets under management and, worse, were perceived as being flaky compared to their American peers.

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Strategic Focus on Retail Outlet Banking
Key points: International case studies, input from leading industry figures, graphs/tables/charts, 200+ pages. The report contains seven case studies.

A comprehensive reference and planning guide for companies wishing to udnerstand and leverage the retail outlet channel successfully.

To fully understand the rationale for retail outlet banking today, and to grasp how its effectiveness can be leveraged for the future, the channel must be viewed within the context of the full range of retail financial services delivery tools.

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Strategic Focus on Retail Banking & The Euro

Executive brief: This report analyses the immediate priorities of European retail banks in 11 countries, in their current preparations for the introduction of euro bank notes and coins in 2002, and at the final stage of the transition period in their economic and monetary union (EMU). It explains the background to EMU as the greatest single development in the history of the European Union (EU), and its profound implications for retail banking at a time when many drivers of change are transforming the industry.

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